Here’s how I do it.

From dawn to dusk, people crave engagement. It may be a simple “Can I hold the door for you?”, a thoughtful email when you least expect it or a 🤗 emoji from a follower you’ve never met.

Throughout my career as a communications strategist, writer and artist, I’ve worked hard to engage people. When communications I’ve written or art I’ve produced sparks a response, I know I’ve succeeded. And with a plethora of content competing for overwhelmed audiences, engagement has never been harder to hold.

Creating and managing engagement opportunities is what I’m known for. After in-house roles with leading Canadian corporations and non-profits I decided to hang up my own shingle in 2012.

Helping people communicate is why I founded dawn ayer COMMUNICATIONS. First and foremost, I care deeply about who, what, when, where and how communications happen.

Fundamentally, I care deeply about why people communicate.

You live and breathe your brand. You know who’s most likely to buy your products or services. But you may not know who’s not aware of your organization. And who may be interested in the products and services you offer right now and/or are about to launch.

You need to communicate what sets your brand apart. People need to know why they should engage with your brand, buy your products, subscribe to your services and/or support your cause. With the right communications strategy, branding and online content you can:

• Kickstart, maintain and grow sales

• Engage donors’ hearts and minds

• Inspire consumers and the general public to connect with you

To stand apart, I can help you with:

• Articulating your value proposition and brand values

• Website strategies, content creation and social media management

• Communications strategies and marketing campaigns

• Engaging people and building public awareness

• Strengthening your community, brand and social responsibility program management

• And much more

Every day, I listen. To people who are leading small businesses, corporations and non-profits. To people who are keen to change how they communicate. To individuals who want to forge deeper connections with others. I work to understand my clients’ branding and marketing needs, create communications strategies and deliver tactical support.

Just like market trends, communications needs are constantly evolving.

Specifically, I help global, national and local corporations as well as non-profits strengthen how their brands communicate with people. Leaders choose me to identify and succinctly articulate what sets their brand apart.

It’s about time to strengthen how you communicate:

• With your colleagues, clients, supporters and the general public

• With target audiences that you’re already aware of and those you’ve yet to uncover

• With individuals and influencers who can help you build a stronger future.

I invite you to work with me aka dawn ayer COMMUNICATIONS for thoughtful branding, marketing and communications support. Learn more and contact me.